When it comes to strategy, the first rule is simple: Start with the end in mind. Focus on the WHAT before the HOW!
Be crystal clear about your goals:
🔹 Do you want to grow?
🔹 Improve profitability?
🔹 Change your business model (looking at you, automotive industry)?
🔹 Launch new products or services?
🔹 Develop a functional strategy based on a corporate one?
Once you know the outcome, create a detailed vision of the future. The more specific, the better! For example, for a new business model define exactly how you’ll stand out from the competition and set SMART goals (turnover, profitability, market share, etc.).
This clarity is key to communicating your vision and getting your team fully onboard.
„Strategy is Not Rocket Science!“ – Part 1
When developing a strategy, start with clear goals—growth, profitability, or a new business model. Define specific outcomes and use SMART goals to guide your vision and align your team effectively.
