With over 680 million people and a booming middle class, Southeast Asia offers immense opportunities for growth. Setting up a sales subsidiary in the region comes with a range of strategic advantages – from competitive operating costs to a young, dynamic population. But with such diversity, the question is: Which country makes the most sense for your business?
Here’s a quick look at what different markets in SEA offer:
🔹 Indonesia: The largest economy in SEA and the 4th most populous country globally. Ideal for companies targeting mass-market consumer goods, digital services, and fintech.
🔹 Vietnam: A fast-growing economy with rapid urbanization and a young, emerging middle class. Perfect for consumer goods, industrial manufacturing and retail expansion.
🔹 Thailand: Strong infrastructure with a high-income consumer base. Best for industries like retail, automotive,industrial engineering, electronics, and tourism.
🔹 Philippines: English-proficient, young, and tech-savvy. A hub for digital services, gaming, and BPO operations.
Which SEA country would you bet on for your next big move? 💡 Let’s discuss!
Southeast Asia – Where Should We Open Our Next Subsidiary?
Southeast Asia, with 680 million people and a growing middle class, offers significant growth opportunities. Key markets include Indonesia (mass-market goods, fintech), Vietnam (consumer goods, manufacturing), Thailand (retail, automotive), and the Philippines (digital services, BPO). Each country presents unique advantages for expanding businesses.
